Skip to content
To WdKA graduates platform
Madelon
Verbeek

Red, White and Blue (Rød, hvit og blå)

The Importance of Subjectivity and Art in Measuring Happiness

Project details

Year
2020
Programme
Lifestyle Transformation Design
Practices
Autonomous
Minor
Public & Private

Rød, hvit og blå (Red, White and Blue) is a project existing of four paintings, visualizing the subjective side of happiness and misery from Norway and the Netherlands. It should serve as a supplement to the World Happiness Report (WHR), which mainly focuses on measurable economic, materialistic and social factors.

With these paintings, I show that the WHR, by not covering subjective happiness, is only showing a small and incomplete part of the happiness of people in all countries. By using storytelling-art in this project, I address a larger, younger target group and excite them to take part in the discussion about what happiness involves for them. It is important to include younger people in this discussion since they will be the policymakers of the future. Rød, hvit og blå is the first step to a visual, subjective database of the personal and emotional perception of happiness from the inhabitants of a country. It serves as an additional way to present happiness in a more democratic way.

Want to know more? Find the full research and process document to download at the bottom of this page.

Subjective Happiness in the Netherlands, 2020
Acrylic on canvas, 100 x 150 cm
Subjective Happiness in Norway, 2020
Acrylic on canvas, 100 x 150 cm
Subjective Unhappiness in Norway, 2020
Acrylic on canvas, 100 x 150 cm
Subjective Unhappiness in the Netherlands, 2020
Acrylic on canvas, 100 x 150 cm

Video including audio installation: https://vimeo.com/431815012

Instagram account with recent works: @madelonannemarie

Website: www.madelonverbeek.com

Research document Rød, hvit og blå (Red, white and blue)
Graduation project Madelon Verbeek
download as pdf