Light Space
Project details
- Year
- 2021
- Programme
- graphic-design
- Practices
- commercial-practice
- Minor
- Branding
“Light Space” is a speculative brand experience video fully dedicated to ‘taking proper rest’. Rather than changing or adding physical living space, the user should take a moment in the day to tune in with their senses to create rest. In the video, it shows how a part of the users living space becomes an interactive experience. This new space acts as a divider from the rest of their daily routine. This space is fully customizable by the user to fit their needs and enhance their wellbeing. From the environment, time of the day, sounds, and objects, everything is customizable. This is achieved by using (AR)-based projections which lets the user interact with the digital world in physical space without the need for a smartphone or headset.
The pandemic showed me that the division between rest and work is no longer clear when increased indoor living due to lockdown. I saw an opportunity for (AR) to develop a more meaningful and engaging experience that provides ‘rest’ for 18-24 y/o living in small studios.
